Well, I should probably rephrase that. Search engine optimizers that are worth their price will have already known about the Penguin 2.0 update and will have implemented strategies to bolster their sites’ PageRank. If you missed the memo though, or you’re new to the SEO world, now is the time to pay attention.
For the most part, sites with poor backlink profiles were the most affected by the update. Namely, a lot of porn sites plummeted in the rankings. We’re talking as much as 50%! That’s bad folks. But it doesn’t have to be bad for you. Penguin is designed to make sure the top search results are high quality. And if you’re making high quality, relevant content, you’re already on the right track. In fact, there are steps you can take right now to keep your site’s rank in place. Whether you manage several sites or just want to get your lone site to rank higher, you can make the almighty Penguin happy.
A lot of people have the entirely wrong idea about SEO. They think they need to take shortcuts or do shady, sneaky things to get their sites to rank higher. But this is so wrong and will put you on the fast track toward a site that gets punished. Instead of trying to figure out how to battle Penguin and get around it, you need to learn to avoid it altogether! The following infographic from Brafton ought to motivate you to never pick a fight with Penguin (you won’t win!). Plus, there are some cool tips to boost your PageRank and/or keep it from slipping: